A quick guide to increase efficiency when working with an external marketing team

The demand for digital content is increasing as our world becomes more and more focused on online content. But even though the work needs to be produced faster, the quality shouldn’t be compromised. So how can you produce work more efficiently when working with an external marketing team? Here are some tips to get the most out of your work.

  • Consumers Want Consistency

If internal constraints keep you from delivering messages efficiently across channels, consumers will notice. It’s important to keep content consistent so that you don’t turn customers away. How to you accomplish this? Allow your creative team and marketers to work together. When you combine your creative team with your team members concerned with creating marketing campaigns, this will make for the most successful outcome.

  • Find out where you Need Support

Many companies have a hard time keeping up with the high demand for creative content.  Often, marketers end up doing more than their fair share of the work, which. makes a marketing execution plan difficult to create. Often, this is caused by a variety of factors, including a lack of resources, people, processes, or all three.  The best way to solve this problem is to evaluate which areas you need the most support in and work with external sources as much as you can.

  • Work Faster

Increasing the rate of content rollout is essential to streamlining your process. The best way to do this is to increase the collaboration between your content management team and your campaign management teams. This will make it so that your brand perspectives and market perspectives are in line with each other.

  • Spend less time on low-value tasks

Disconnected experiences affect not only your consumers but also your company. Integrating your marketing and your creative team is essential to reducing the time spent on less meaningful tasks. Tasks such as importing, exporting and challenges with content validation are all hindrances in a company’s efficiency.

  • Focus on Social Strategies

Social networking is an important aspect of marketing. Your content must be customized to fit each social network appropriately – don’t post the same content and links on every social network. It’s important for your marketing team to consult with other departments to understand how customers make decisions and search for products. For example, your customer service and sales staff might be able to provide helpful advice on how to build your social media presence.

  • Maintain external consistency

To make external relations more consistent, it’s important for your internal team to work closely together. Achieving consistency requires volume along with an element of surprise and delight. Make sure any outsourced client creators you have to follow your brand voice to ensure everyone is on the same page.

 

To create an efficient company, balance is key. Increasing collaboration between your marketing and creative team is essential in creating content that is consistent, fast and high quality. The same goes for external employees; they should maintain regular communication with your internal team to make your work as consistent and efficient as possible.

 

Posted by
Philip Mazloumian
Nov 22, 2017 2:24:00 PM
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