Advertising options have changed dramatically over the last few years or so with the advent of the digital marketplace. Social media has changed the way consumers and companies interact with one other, and according to a 2015 study by BIA/Kelsey, a media advisory firm, video has now become the fastest growing medium.
In this day and age, we are equipped with smartphones, tablets, and all kinds of other internet ready devices. If you’re not optimizing your website for all of the different screen sizes, you’re putting your business's website at a severe disadvantage. In this article, we will show you why you should be using a responsive web design on any website you own.
Your business may have the world’s best website and a tremendously important mission - but unless stakeholders find and share it, growth will stay stagnant. For too many small businesses and organizations, cracking the Google code is nearly impossible. At React, we've developed the following strategies for search engine optimization (SEO) that will put your name in the top search rankings every
Outsourcing is growing in popularity among companies seeking affordable, high-quality website design. In addition to offering a quick turnaround time, outsourcing offers an unparalleled level of expertise to customers. Below are the top five reasons why you should consider outsourcing your web design to a specialist agency.
Do you ever wonder why digital marketing is all the rage these days? You can't go to any business leaders summit or networking event without hearing the words "Digital Marketing" everywhere you turn.
So what's the point?
If you’re like many small business owners, you know it's time to change some of your marketing strategies, yet you don’t know where to start. Having a basic web presence is not enough. In addition, to establishing a social media presence and marketing strategy, it's also important to understand if and when video should fit into your equation. Video is an effective marketing tool businesses use every day to:
The digital marketing landscape is diverse and growing. You can be extremely creative with your strategies, and respond to data in real-time; there is nothing quite like it. Email marketing is a great tool within your digital marketing strategy, and can produce great results, as long as you stick with it.
The statistics and feedback you receive from a well executed email marketing campaign can provide your business with real value, and we're not even talking about return on investment from sales. Getting to know your audience through their digital behaviors is key to staying competitive in the new world, and a nicely developed email campaign will provide you with good insight. Once you receive data from a completed email campaign, you can see when your target audiences are active and engaged with their email and web use, and what content they are most interested in.
You have a corporate video project in Dubai. You’re racking your brain on how to make it relevant but interesting at the same time, respecting your brand and maybe even a very conservative board. But just because you have a corporate video doesn’t mean that you can’t use humor. Humor, used tastefully, can do wonders for video engagement.
If an image can say 1,000 words, how much more do you think can communicate with a video?
Video used to be expensive, complicated. A luxury that took a lot of time and resources: From production time to a complex editing process, it is no wonder why many companies shied away from video production in the past.
Weighing the advantages of outsourcing versus using in-house resources is a process that requires you to carefully consider your existing resources and your customer demands. Below are three things marketing agencies must keep in mind when deciding whether to outsource web design to a specialist agency or complete web design in-house.