Inbound marketing is a process that allows sales leads to come into your company on their own terms. By integrating inbound marketing, you’re focusing on a process that shares content that makes your target audience much more interested. Here are some ways to increase your ROI using inbound marketing:
Search engine optimization is something most people misunderstand yet is the most important digital marketing topics out there. There's always this myth that harnessing the power of SEO is easy and quick. It is not the case; it takes the time to yield results. Implementing SEO is time-consuming, and if done in the wrong way, it can have unfortunate results. Both large and small enterprises need to create and adapt the search engine optimization techniques to get the most from the website.
Times are very different then they were even ten years ago. You can talk with anyone around the world through social media. Customers don't need sales people to inform them about products and services. They will look it up and determine if they need your products or not. Inbound marketing is the new way to gain more customers and increase market share.
Have you ever thought about creating more video presentations on YouTube and then posting to other social media sites such as Facebook, Twitter, Instagram, LinkedIn, or any other services? This helps to create a maximum result for you and your business. Video popularity is growing because of the convenience, and efficiency of watching the information available. In fact, Social Media Today states, "Video posts have 135% greater organic reach than photo posts."
A common complaint of sales and marketing staff is that meetings take up too much time and reduce their productivity. As a manager, you know the importance of having all your teams meet regularly, but it is sometimes a struggle to make those meetings useful for those attending. To increase the success of your management meetings, incorporate the following tips into your planning.
One of the biggest buzzwords in the digital marketing industry today has to do with marketing automation. With marketing automation software being all the rage, the need for coming up with creative solutions to campaigns that require such a service. Here's our list of effective, and creative, ideas for marketing automation.
Marketing continues to change dramatically with changes in technology and the use of different platforms. The rapidly developing web means that marketers always have to stay up on the latest information and techniques to do their job effectively. There are 4 main tech issues that are especially important to consider.
Social media has become an integral part of our global society. However, as a small business owner or manager, figuring out how to best take advantage of this vehicle is still confusing at times. Even if you have several of your own personal social media profiles. Where do you start for business? What websites are the best ones to use?
Your business may have the world’s best website and a tremendously important mission - but unless stakeholders find and share it, growth will stay stagnant. For too many small businesses and organizations, cracking the Google code is nearly impossible. At React, we've developed the following strategies for search engine optimization (SEO) that will put your name in the top search rankings every