Social media has become an integral part of our global society. However, as a small business owner or manager, figuring out how to best take advantage of this vehicle is still confusing at times. Even if you have several of your own personal social media profiles. Where do you start for business? What websites are the best ones to use?
Your business may have the world’s best website and a tremendously important mission - but unless stakeholders find and share it, growth will stay stagnant. For too many small businesses and organizations, cracking the Google code is nearly impossible. At React, we've developed the following strategies for search engine optimization (SEO) that will put your name in the top search rankings every
If you’re like many small business owners, you know it's time to change some of your marketing strategies, yet you don’t know where to start. Having a basic web presence is not enough. In addition, to establishing a social media presence and marketing strategy, it's also important to understand if and when video should fit into your equation. Video is an effective marketing tool businesses use every day to:
The digital marketing landscape is diverse and growing. You can be extremely creative with your strategies, and respond to data in real-time; there is nothing quite like it. Email marketing is a great tool within your digital marketing strategy, and can produce great results, as long as you stick with it.
The statistics and feedback you receive from a well executed email marketing campaign can provide your business with real value, and we're not even talking about return on investment from sales. Getting to know your audience through their digital behaviors is key to staying competitive in the new world, and a nicely developed email campaign will provide you with good insight. Once you receive data from a completed email campaign, you can see when your target audiences are active and engaged with their email and web use, and what content they are most interested in.
Topics: Inbound Marketing