Have you ever thought to yourself, anyone can be a good leader for a digital marketing team, it's just a matter of knowing what you're doing. Well, in a way that's true, but leadership and management are not the same thing. Leadership, or the ability to influence others toward a value or a goal is more than just knowing what you're doing. Some of the basic requirements for a good marketing leader entails a completely effective method of communication within the team, developing a positive, honest and innovative culture, and building a team that is driven as one unit to focus on an organizational goal.
Weighing the advantages of outsourcing versus using in-house resources is a process that requires you to carefully consider your existing resources and your customer demands. Below are three things marketing agencies must keep in mind when deciding whether to outsource web design to a specialist agency or complete web design in-house.
Does it seem like the number of your online leads stopped growing? Your website has worked fine for years, and nothing has changed. The cause must be something else, right? Website design is an ever changing landscape. If you haven't updated your website's look, feel, and functionality in a few years, you have probably seen user engagement drop and bounce rates increase.