React Blog

The Big Question for Marketing Managers: Inhouse or Outsourced?

Posted by
Greg Cargopoulos
Dec 13, 2017 3:00:00 PM

Getting the most of your marketing dollars is an important question every marketing manager and executive asks. Digital marketing is transitioning very quickly, leaving the question open on the best methods and strategies to reach a target customer base. Unfortunately, very few companies have all the talent they need inhouse.  For that reason, they may go outside to get the very best out of their marketing spend.

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3 Characteristics of Strong Marketing Leaders

Posted by
Philip Mazloumian
Dec 7, 2017 3:00:00 PM

Digital marketers need strong business acumen to support their strategies and creative expression. Skilled marketers begin with the ideal outcome in mind and understand that all marketing activities need to correlate.

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What's Your Leadership Style?

Posted by
Philip Mazloumian
Nov 29, 2017 3:00:00 PM

No matter what type of company you are, a bad boss is bad for business. The wrong leadership can lead to low morale, poor performance and a strain on your relationships with clients and customers.

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A quick guide to increase efficiency when working with an external marketing team

Posted by
Philip Mazloumian
Nov 22, 2017 2:24:00 PM

The demand for digital content is increasing as our world becomes more and more focused on online content. But even though the work needs to be produced faster, the quality shouldn’t be compromised. So how can you produce work more efficiently when working with an external marketing team? Here are some tips to get the most out of your work.

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SEO. The Digital Marketing Tool that makes some Marketing Leaders different from others

Posted by
Greg Cargopoulos
Nov 15, 2017 3:00:00 PM

Search engine optimization is something most people misunderstand yet is the most important digital marketing topics out there. There's always this myth that harnessing the power of SEO is easy and quick. It is not the case; it takes the time to yield results. Implementing SEO is time-consuming, and if done in the wrong way, it can have unfortunate results. Both large and small enterprises need to create and adapt the search engine optimization techniques to get the most from the website.

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Can Anybody be a Good Leader?

Posted by
Philip Mazloumian
Nov 8, 2017 3:00:00 PM

Have you ever thought to yourself, anyone can be a good leader for a digital marketing team, it's just a matter of knowing what you're doing. Well, in a way that's true, but leadership and management are not the same thing. Leadership, or the ability to influence others toward a value or a goal is more than just knowing what you're doing. Some of the basic requirements for a good marketing leader entails a completely effective method of communication within the team, developing a positive, honest and innovative culture, and building a team that is driven as one unit to focus on an organizational goal.

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What to Look for When You Need a Marketing Partner

Posted by
Greg Cargopoulos
Nov 1, 2017 2:17:00 PM

The morning you wake up and realize your digital marketing goals are beyond the reach of in-house efforts is the morning you acknowledge your shortcomings and decide to do something about it. Makes no difference whether you alone are the marketing department, or whether you have a team, once the decision to outsource is made the question that follows is the same: what do you look for when you need a marketing partner?

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Tips for Marketing Managers: How to Succeed in Your Next Management Meeting

Posted by
Philip Mazloumian
Oct 25, 2017 2:10:00 PM

A common complaint of sales and marketing staff is that meetings take up too much time and reduce their productivity. As a manager, you know the importance of having all your teams meet regularly, but it is sometimes a struggle to make those meetings useful for those attending. To increase the success of your management meetings, incorporate the following tips into your planning.

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5 Leadership Skills That You Won't Learn at Any Business School

Posted by
Philip Mazloumian
Oct 18, 2017 2:30:00 PM

There are some leadership skills that simply cannot be learned in a classroom environment. They are valuable skills that enable battle-tested marketing executives and natural born leaders to rise above their competitors and thrive in a competitive industry. Below are 5 leadership skills that you won't learn at any business school.

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