Getting the most of your marketing dollars is an important question every marketing manager and executive asks. Digital marketing is transitioning very quickly, leaving the question open on the best methods and strategies to reach a target customer base. Unfortunately, very few companies have all the talent they need inhouse. For that reason, they may go outside to get the very best out of their marketing spend.
The facts are in: consumers want video. In fact, nearly half of internet users search for a video about a product or service before going to a store, and 4 in 5 believe that demo videos are helpful, according to Hubspot's 2017 State of Inbound Marketing statistics. The same report shows that 43% of consumers want to see more video content from marketers, and marketers that use video boost revenue 49% faster than those who don't. Business Insider shows that video ads have the highest clickthrough rates of all digital ad formats, and more than half of marketers say that video content has the best ROI for their companies.
Digital marketers need strong business acumen to support their strategies and creative expression. Skilled marketers begin with the ideal outcome in mind and understand that all marketing activities need to correlate.
The demand for digital content is increasing as our world becomes more and more focused on online content. But even though the work needs to be produced faster, the quality shouldn’t be compromised. So how can you produce work more efficiently when working with an external marketing team? Here are some tips to get the most out of your work.
Search engine optimization is something most people misunderstand yet is the most important digital marketing topics out there. There's always this myth that harnessing the power of SEO is easy and quick. It is not the case; it takes the time to yield results. Implementing SEO is time-consuming, and if done in the wrong way, it can have unfortunate results. Both large and small enterprises need to create and adapt the search engine optimization techniques to get the most from the website.
Have you ever thought to yourself, anyone can be a good leader for a digital marketing team, it's just a matter of knowing what you're doing. Well, in a way that's true, but leadership and management are not the same thing. Leadership, or the ability to influence others toward a value or a goal is more than just knowing what you're doing. Some of the basic requirements for a good marketing leader entails a completely effective method of communication within the team, developing a positive, honest and innovative culture, and building a team that is driven as one unit to focus on an organizational goal.
The morning you wake up and realize your digital marketing goals are beyond the reach of in-house efforts is the morning you acknowledge your shortcomings and decide to do something about it. Makes no difference whether you alone are the marketing department, or whether you have a team, once the decision to outsource is made the question that follows is the same: what do you look for when you need a marketing partner?