"Automated marketing" is a phrase that seems to promise everything a sales team could want: efficiently finding customers through the cleverness of software at a speed human marketers are hardly able to dream of. Maybe, someday, it will reach that point, and be more than a supplement for the human element. But even now it does change the job of online sales, enough to be a reason why marketing and IT professionals are getting closer every day.
Inbound marketing is a process that allows sales leads to come into your company on their own terms. By integrating inbound marketing, you’re focusing on a process that shares content that makes your target audience much more interested. Here are some ways to increase your ROI using inbound marketing:
Times are very different then they were even ten years ago. You can talk with anyone around the world through social media. Customers don't need sales people to inform them about products and services. They will look it up and determine if they need your products or not. Inbound marketing is the new way to gain more customers and increase market share.