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Why You MUST Include Video in Your Marketing Strategy?

Posted by Greg Cargopoulos on May 23, 2017 2:01:14 AM

If an image can say 1,000 words, how much more do you think can communicate with a video? 

Video used to be expensive, complicated. A luxury that took a lot of time and resources: From production time to a complex editing process, it is no wonder why many companies shied away from video production in the past.

But times are changing and now it is possible to get quality video production in Dubai. In the digital marketing era of decreasing attention spans, video is the single most important thing you can do for marketing success.

Why? According to the recent Tech.co article 9 Ways to Promote Your Startup With Video, video has the highest ROI among other digital marketing strategies with 4 billion videos viewed every day. Billions. 

Here are some other reasons why the use of video is important for marketing: 

  • Video is easy to understand – People aren't interested in spending a lot of time understanding your products and/or services. Good corporate and demo videos build trust with your customers by showing them that you care enough about them to explain everything in a video. 
  • Grab social attention – How many times have you stopped mid-scroll to watch a video on social media? An attractive and well-produced video can get you more exposure than any other type of post. 
  • High conversion rate leads to increased sales – There are many impressive stats that prove the importance of using video for marketing. If you only remember one stat, let it be this one: According to Comscore, 64% of users are more likely to buy a product online after watching a video. 

As you've seen, video is a powerful tool that you should have in your marketing arsenal. At React Digital, a video production company in Dubai, we understand the many ways to engage customers through video, social media, rich media, community building and much more. Learn more about what video production in Dubai can do for your marketing by contacting us today.

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Topics: Video Production