5 Things NOT to Do in a Marketing Automation Strategy:
Marketing Automation Strategies are a growing trend among businesses today. There are many perks to automating one's marketing strategy but there are many pitfalls that businesses must be sure to avoid as well. The following are 5 of the most common mistakes that companies make when automating their marketing strategy:
Do NOT begin a marketing automation strategy without a
defined goal in mind.
Many businesses automate their marketing just to save the time and resources of having to do it manually. The problem with that is that many companies go about automating their marketing strategy without having a real goal in mind to define the goal of their marketing strategy. Setting a concrete goal that is measurable can help a business determine the success of their marketing strategy. For example, "Increase web traffic by 50% within a year". You can measure that to determine your success