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React Blog

For Marketing Managers: What does it take to succeed?

Posted by
Philip Mazloumian
Jan 17, 2018 2:11:00 PM

Firstly, is there still career opportunities in the marketing field nowadays?

Maybe you're a marketing veteran, or possibly you are just starting to enter the field; either way, the outlook for growth in the marketing sector actually looks pretty good. According to the U.S. Bureau of Labour Statistics, the demand for marketing managers will outpace that of all other professions over the next decade. 

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Facebook has Marketing Technologies Every Marketer Should be Using

Posted by
Greg Cargopoulos
Jan 14, 2018 11:00:00 AM

As of the first quarter of 2018, Facebook passed 2.19 Billion monthly active users (or roughly 30% of the world's entire human population!). In 2014, the impact of Facebook on the global economy was a staggering USD 227 Billion. Frankly, the question is not if your business can benefit from Facebook, but rather how can your business be profiting from Facebook? In this article, we aim to shed light on some approaches your business can take to get the most out of Facebook.  

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Marketing Hacks: How to know if you're getting the most from your marketing agency

Posted by
Philip Mazloumian
Jan 10, 2018 2:10:00 PM

What is marketing success to you and how do you measure such success?  

These are incredibly important questions which many people, from business owners, to marketing executives, to outsourced agencies themselves never truly figure out how to answer. If you do not define the right metrics (key-performance-indicators / KPIs) and the means to then measure these metrics, how will you be able to demonstrate that you're generating significant return-on-investment (ROI)?

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Get inspired with these low-budget inbound marketing strategies

Posted by
Greg Cargopoulos
Jan 7, 2018 2:34:00 PM

Paid advertising is a great way to increase inbound traffic, plus it is scalable. However, if you do not have the budget for it or do not know what you are doing, it becomes a costly and ineffective approach for generating inbound traffic.

Are there other options to increase your inbound traffic though? Of course, there is, and it is called content marketing.

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What you need to tell your sales manager about marketing and success

Posted by
Philip Mazloumian
Jan 4, 2018 3:00:00 PM

After years of working on outbound marketing techniques, switching to a completely different strategy can be difficult. Here’s what to tell your sales manager when it comes to inbound marketing:

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5 Things NOT To Do in a Marketing Automation Strategy

Posted by
Greg Cargopoulos
Jan 2, 2018 3:00:00 PM

5 Things NOT to Do in a Marketing Automation Strategy:

Marketing Automation Strategies are a growing trend among businesses today. There are many perks to automating one's marketing strategy but there are many pitfalls that businesses must be sure to avoid as well. The following are 5 of the most common mistakes that companies make when automating their marketing strategy:

Do NOT begin a marketing automation strategy without a learly defined goal in mind.

Many businesses automate their marketing just to save the time and resources of having to do it manually. The problem with that is that many companies go about automating their marketing strategy without having a real goal in mind to define the goal of their marketing strategy. Setting a concrete goal that is measurable can help a business determine the success of their marketing strategy. For example, "Increase web traffic by 50% within a year". You can measure that to determine your success .

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Leadership vs. management

Posted by
Philip Mazloumian
Dec 20, 2017 2:09:00 PM

 

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The role of technology in marketing: new trends to watch out for

Posted by
Greg Cargopoulos
Dec 17, 2017 2:48:00 PM

All the marketing strategists are looking into the most recent trend in digital marketing to grow their businesses, and with good reason. The age of digital marketing took the world by storm. There are a couple of popular trends and some new ones that every company considers.

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The Big Question for Marketing Managers: Inhouse or Outsourced?

Posted by
Greg Cargopoulos
Dec 13, 2017 3:00:00 PM

Getting the most of your marketing dollars is an important question every marketing manager and executive asks. Digital marketing is transitioning very quickly, leaving the question open on the best methods and strategies to reach a target customer base. Unfortunately, very few companies have all the talent they need inhouse. For that reason, they may go outside to get the very best out of their marketing spend.

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How to boost your campaign results using social video marketing

Posted by
Greg Cargopoulos
Dec 10, 2017 2:03:00 PM

The facts are in: consumers want video. In fact, nearly half of internet users search for a video about a product or service before going to a store, and 4 in 5 believe that demo videos are helpful, according to Hubspot's 2017 State of Inbound Marketing statistics. The same report shows that 43% of consumers want to see more video content from marketers, and marketers that use video boost revenue 49% faster than those who don't. Business Insider shows that video ads have the highest click-through rates of all digital ad formats, and more than half of marketers say that video content has the best ROI for their companies.

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