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Greg Cargopoulos

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Facebook has Marketing Technologies Every Marketer Should be Using

Posted by
Greg Cargopoulos
Jan 14, 2018 11:00:00 AM

Social media marketing often proves the most effective in building your customer relations. Facebook alone offers a multitude of opportunities to engage prospects for your business. Building communities that focus on brand loyalty through promotions, events, new products, and more create an effective way to gain new customers, clients, and other folks with inquisitive natures.

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Get inspired with these low-budget inbound marketing strategies

Posted by
Greg Cargopoulos
Jan 7, 2018 2:34:00 PM

Paid advertising is a great way to increase inbound traffic, plus it is scalable. However, if you do not have the budget for it or do not know what you are doing, it becomes a costly and ineffective approach for generating inbound traffic.

Are there other options to increase your inbound traffic though? Of course, there is, and it is called content marketing.

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5 Things NOT To Do in a Marketing Automation Strategy

Posted by
Greg Cargopoulos
Jan 2, 2018 3:00:00 PM

5 Things NOT to Do in a Marketing Automation Strategy:

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The role of technology in marketing: new trends to watch out for

Posted by
Greg Cargopoulos
Dec 17, 2017 2:48:00 PM

All the marketing strategists are looking into the most recent trend in digital marketing to grow their businesses, and with good reason. The age of digital marketing took the world by storm. There are a couple of popular trends and some new ones that every company considers.

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The Big Question for Marketing Managers: Inhouse or Outsourced?

Posted by
Greg Cargopoulos
Dec 13, 2017 3:00:00 PM

Getting the most of your marketing dollars is an important question every marketing manager and executive asks. Digital marketing is transitioning very quickly, leaving the question open on the best methods and strategies to reach a target customer base. Unfortunately, very few companies have all the talent they need inhouse. For that reason, they may go outside to get the very best out of their marketing spend.

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How to boost your campaign results using social video marketing

Posted by
Greg Cargopoulos
Dec 10, 2017 2:03:00 PM

The facts are in: consumers want video. In fact, nearly half of internet users search for a video about a product or service before going to a store, and 4 in 5 believe that demo videos are helpful, according to Hubspot's 2017 State of Inbound Marketing statistics. The same report shows that 43% of consumers want to see more video content from marketers, and marketers that use video boost revenue 49% faster than those who don't. Business Insider shows that video ads have the highest click-through rates of all digital ad formats, and more than half of marketers say that video content has the best ROI for their companies.

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All you need to know about marketing automation

Posted by
Greg Cargopoulos
Dec 4, 2017 2:06:00 PM
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Marketing through computer wizardry

Posted by
Greg Cargopoulos
Nov 25, 2017 2:26:00 PM

"Automated marketing" is a phrase that seems to promise everything a sales team could want: efficiently finding customers through the cleverness of software at a speed human marketers are hardly able to dream of. Maybe, someday, it will reach that point, and be more than a supplement for the human element. But even now it does change the job of online sales, enough to be a reason why marketing and IT professionals are getting closer every day.

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How to Increase your ROI using an innovative inbound marketing approach

Posted by
Greg Cargopoulos
Nov 22, 2017 9:53:52 AM

Inbound marketing is a process that allows sales leads to come into your company on their own terms. By integrating inbound marketing, you’re focusing on a process that shares content that makes your target audience much more interested. Here are some ways to increase your ROI using inbound marketing:

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SEO. The Digital Marketing Tool that makes some Marketing Leaders different from others

Posted by
Greg Cargopoulos
Nov 15, 2017 3:00:00 PM

Search engine optimization is something most people misunderstand yet is the most important digital marketing topics out there. There's always this myth that harnessing the power of SEO is easy and quick. It is not the case; it takes the time to yield results. Implementing SEO is time-consuming, and if done in the wrong way, it can have unfortunate results. Both large and small enterprises need to create and adapt the search engine optimization techniques to get the most from the website.

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