React Blog

Philip Mazloumian

Founder at www.react-digital.com
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For Digital Marketing Managers: What it Takes to Succeed

Posted by
Philip Mazloumian
Jan 17, 2018 2:11:00 PM

A digital marketer is more like a musical conductor: A lot of shiny, noisy instruments, many players, and a big audience. How can you stand out from the noise?

Achieving success as a digital marketing manager means having an in-depth knowledge of how digital channels operate, interact with each other and the synergies they create. Succeeding in today’s technologically savvy space also means knowing the nuances of the web paradigms and also how they interact.

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Marketing Hacks: How to Streamline Processes When Working with an External Team

Posted by
Philip Mazloumian
Jan 10, 2018 2:10:00 PM

How would you characterize your partnership with your external marketing team? Is it efficient, lean and focused? Start to worry if it isn't.

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What you need to tell your sales manager about marketing and success

Posted by
Philip Mazloumian
Jan 4, 2018 3:00:00 PM

After years of working on outbound marketing techniques, switching to a completely different strategy can be difficult. Here’s what to tell your sales manager when it comes to inbound marketing:

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Leadership vs. management

Posted by
Philip Mazloumian
Dec 20, 2017 2:09:00 PM

 

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3 Characteristics of Strong Marketing Leaders

Posted by
Philip Mazloumian
Dec 7, 2017 3:00:00 PM

Digital marketers need strong business acumen to support their strategies and creative expression. Skilled marketers begin with the ideal outcome in mind and understand that all marketing activities need to correlate.

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What's Your Leadership Style?

Posted by
Philip Mazloumian
Nov 29, 2017 3:00:00 PM

No matter what type of company you are, a bad boss is bad for business. The wrong leadership can lead to low morale, poor performance and a strain on your relationships with clients and customers.

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A quick guide to increase efficiency when working with an external marketing team

Posted by
Philip Mazloumian
Nov 22, 2017 2:24:00 PM

The demand for digital content is increasing as our world becomes more and more focused on online content. But even though the work needs to be produced faster, the quality shouldn’t be compromised. So how can you produce work more efficiently when working with an external marketing team? Here are some tips to get the most out of your work.

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Can Anybody be a Good Leader?

Posted by
Philip Mazloumian
Nov 8, 2017 3:00:00 PM

Have you ever thought to yourself, anyone can be a good leader for a digital marketing team, it's just a matter of knowing what you're doing. Well, in a way that's true, but leadership and management are not the same thing. Leadership, or the ability to influence others toward a value or a goal is more than just knowing what you're doing. Some of the basic requirements for a good marketing leader entails a completely effective method of communication within the team, developing a positive, honest and innovative culture, and building a team that is driven as one unit to focus on an organizational goal.

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Tips for Marketing Managers: How to Succeed in Your Next Management Meeting

Posted by
Philip Mazloumian
Oct 25, 2017 2:10:00 PM

A common complaint of sales and marketing staff is that meetings take up too much time and reduce their productivity. As a manager, you know the importance of having all your teams meet regularly, but it is sometimes a struggle to make those meetings useful for those attending. To increase the success of your management meetings, incorporate the following tips into your planning.

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5 Leadership Skills That You Won't Learn at Any Business School

Posted by
Philip Mazloumian
Oct 18, 2017 2:30:00 PM

There are some leadership skills that simply cannot be learned in a classroom environment. They are valuable skills that enable battle-tested marketing executives and natural born leaders to rise above their competitors and thrive in a competitive industry. Below are 5 leadership skills that you won't learn at any business school.

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