Paid advertising is a great way to increase inbound traffic, plus it is scalable. However, if you do not have the budget for it or do not know what you are doing, it becomes a costly and ineffective approach
Are there other options to increase your inbound traffic though? Of course, there is, and it is called content marketing.
Not only is content marketing inexpensive but extremely effective in increasing traffic, generating leads, and if done correctly, building and creating brand awareness.
It has been estimated that over 70% of online marketers have increased their content output so far in 2017, giving testimony to the fact that content marketing is alive, well, and producing positive results.
The problem remains what to do if you are strapped for cash? How to produce quality content without breaking the bank or trading time for money?
It’s easy. You will have to give a little time, but as you get better at it, the time frame decreases and the output increases.
Even if you are working on a shoestring budget, you can still a bunch of high-quality content that will bring in leads and sales.
The 5 content marketing strategies outlined below can help you increase your inbound marketing results without stretching your wallet.
Blogging is the starting point for a low-budget inbound marketing strategy. Just because it is basic, does not mean it is not effective either.
Pro marketers like Darren Rowse of ProBlogger and Neil Patel of Quicksprout & Crazy Egg have made a living by blogging alone.
The key to blogging success is consistency. In order to increase traffic, leads, and brand awareness you have to blog and do so consistently. Posting your blogs on Linkedin or Medium is a no-cost approach to blogging and can create awareness for you and your offer(s).
Make a commitment to post at least one blog per day for the next 2-3 months and see the results. The main thing is to provide useful information to your target audience. If your content does not provide value, then it will not matter how many blogs you are posting a day because no one is going to read them.
Posting blogs are a great way to generate traffic, but posting videos produce the highest ROI. In other words, it converts traffic into leads and sales more than any other inbound marketing method.
It makes sense then to put in a little more effort to create a video on YouTube or Facebook to bring in more customers.
Do not worry about production value either, since the most popular videos these days seem to be street vlogs and people just being themselves in their home or neighborhood, and not in a studio.
Making a video does not have to be expensive either. If you have a smartphone with a camera and are not too shy to appear on it while speaking your mind, then you have an entire production crew in the palm of your hand.
With YouTube bringing in billions of views each day and Facebook users watching 3 times more video than text content, it makes sense to use this low-cost inbound marketing strategy as part of your campaigns.
Email marketing is a great inbound marketing strategy that is profitable and cost-effective. According to recent reports, email marketing produces on average a 3,880% return on investment and generates roughly $38 profit for every one dollar spent in lead generation.
Now email marketing can require a higher budget if you already have a big list, but assuming that you are just beginning, there are free subscription services that you can use until your list grows.
MailChimp, for instance, will allow you to use their services for free up to 2,000 subscribers.
Social Media marketing ties in with the above-listed strategies as it is a great place to bring attention to your blog, videos, and email lead capture pages.
Since it is free to create an account on all of the big social media platforms such as Facebook, YouTube, Twitter, and Linkedin, it qualifies as a low-budget inbound marketing strategy. Every marketer these days knows it is a high-converting marketing option too as you can hyper-target almost any niche out there, especially on Facebook.
The key is to stay focused on one particular platform and have one or two extra ones that you post to regularly. This way you will not be digging too many wells and end up never finding any water.
Since there is a Facebook Group for almost every topic known to man, I would recommend starting there. Join the groups relevant to your niche and as you write your blog or make your videos, post them to those groups.
COLD EMAILS/GUEST BLOGS
Just like cold-calling, these days there is cold-emailing. This is an inbound marketing strategy that is very little talked about but is absolutely free.
It can be tedious to find potential clients and obtain their emails, but if you are patient and have a good pitch, it can be quite profitable.
There are marketers who have increased their revenues from $800 to over $5,000 per month just by email mining and posting on free SafeLists.
Another example of cold-listing, although not quite the same, is guest blogging. You can basically blog on someone else's site (relevant to your niche), in order to bring more exposure to yours. This does not cost anything, and depending on the site you are guest blogging on, can supply you with inbound traffic, leads, and sales.
In conclusion, the 5 inbound marketing strategies listed above can bring you results if you are willing to put in the time and effort. Later on, as your business grows, you can begin to invest some of your profits in paid advertising and completely automate the marketing process.
If you are at the point where you have a budget and would like to learn more about digital inbound marketing strategies and techniques, contact us.