Times are very different then they were even ten years ago. You can talk with anyone around the world through social media. Customers don't need sales people to inform them about products and services. They will look it up and determine if they need your products or not. Inbound marketing is the new way to gain more customers and increase market share.
Let the customer come to you:
Writing excellent content and optimizing your SEO will do two things. It will make it easy for the customer to find you and it allows the customer to be in the driver's seat. This alone starts you off on the right foot with the customer, since you are not pushing products or services on them. A pushy sales approach only leaves a sour taste in customers mouths and it is not how you earn repeat business.
You can position yourself as an expert in your field:
Creating content that customers feel is valuable to them creates trust between you and the customer. From there, it allows you to position yourself as an expert in your field. Your customers tell their friends and your business grows.
Having a blog on your website is fairly easy to integrate. You will want to ensure that your site is on page one for search results. Excellent search engine optimization is key too. You need to know which keywords customers are using to reach your content. This approach is far more targeted and effective. You aren't wasting your time and money trying reach customers that don't fit your target market.
Inbound marketing is the new way to do business. Looking to ramp up your on-line presence? At React we help your company get the exposure it deserves through social media, video production, marketing and so much more. Contact us today.