React Blog

For Digital Marketing Managers: What it Takes to Succeed

Posted by
Philip Mazloumian
Jan 17, 2018 2:11:00 PM

A digital marketer is more like a musical conductor: A lot of shiny, noisy instruments, many players, and a big audience. How can you stand out from the noise?

Achieving success as a digital marketing manager means having an in-depth knowledge of how digital channels operate, interact with each other and the synergies they create. Succeeding in today’s technologically savvy space also means knowing the nuances of the web paradigms and also how they interact.

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Marketing Hacks: How to Streamline Processes When Working with an External Team

Posted by
Philip Mazloumian
Jan 10, 2018 2:10:00 PM

How would you characterize your partnership with your external marketing team? Is it efficient, lean and focused? Start to worry if it isn't.

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What you need to tell your sales manager about marketing and success

Posted by
Philip Mazloumian
Jan 4, 2018 3:00:00 PM

After years of working on outbound marketing techniques, switching to a completely different strategy can be difficult. Here’s what to tell your sales manager when it comes to inbound marketing:

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Leadership vs. management

Posted by
Philip Mazloumian
Dec 20, 2017 2:09:00 PM

 

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The Big Question for Marketing Managers: Inhouse or Outsourced?

Posted by
Greg Cargopoulos
Dec 13, 2017 3:00:00 PM

Getting the most of your marketing dollars is an important question every marketing manager and executive asks. Digital marketing is transitioning very quickly, leaving the question open on the best methods and strategies to reach a target customer base. Unfortunately, very few companies have all the talent they need inhouse. For that reason, they may go outside to get the very best out of their marketing spend.

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3 Characteristics of Strong Marketing Leaders

Posted by
Philip Mazloumian
Dec 7, 2017 3:00:00 PM

Digital marketers need strong business acumen to support their strategies and creative expression. Skilled marketers begin with the ideal outcome in mind and understand that all marketing activities need to correlate.

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What's Your Leadership Style?

Posted by
Philip Mazloumian
Nov 29, 2017 3:00:00 PM

No matter what type of company you are, a bad boss is bad for business. The wrong leadership can lead to low morale, poor performance and a strain on your relationships with clients and customers.

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A quick guide to increase efficiency when working with an external marketing team

Posted by
Philip Mazloumian
Nov 22, 2017 2:24:00 PM

The demand for digital content is increasing as our world becomes more and more focused on online content. But even though the work needs to be produced faster, the quality shouldn’t be compromised. So how can you produce work more efficiently when working with an external marketing team? Here are some tips to get the most out of your work.

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SEO. The Digital Marketing Tool that makes some Marketing Leaders different from others

Posted by
Greg Cargopoulos
Nov 15, 2017 3:00:00 PM

Search engine optimization is something most people misunderstand yet is the most important digital marketing topics out there. There's always this myth that harnessing the power of SEO is easy and quick. It is not the case; it takes the time to yield results. Implementing SEO is time-consuming, and if done in the wrong way, it can have unfortunate results. Both large and small enterprises need to create and adapt the search engine optimization techniques to get the most from the website.

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Can Anybody be a Good Leader?

Posted by
Philip Mazloumian
Nov 8, 2017 3:00:00 PM

Have you ever thought to yourself, anyone can be a good leader for a digital marketing team, it's just a matter of knowing what you're doing. Well, in a way that's true, but leadership and management are not the same thing. Leadership, or the ability to influence others toward a value or a goal is more than just knowing what you're doing. Some of the basic requirements for a good marketing leader entails a completely effective method of communication within the team, developing a positive, honest and innovative culture, and building a team that is driven as one unit to focus on an organizational goal.

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