Social media marketing often proves the most effective in building your customer relations. Facebook alone offers a multitude of opportunities to engage prospects for your business. Building communities that focus on brand loyalty through promotions, events, new products, and more create an effective way to gain new customers, clients, and other folks with inquisitive natures.
The facts are in: consumers want video. In fact, nearly half of internet users search for a video about a product or service before going to a store, and 4 in 5 believe that demo videos are helpful, according to Hubspot's 2017 State of Inbound Marketing statistics. The same report shows that 43% of consumers want to see more video content from marketers, and marketers that use video boost revenue 49% faster than those who don't. Business Insider shows that video ads have the highest click-through rates of all digital ad formats, and more than half of marketers say that video content has the best ROI for their companies.
Marketing continues to change dramatically with changes in technology and the use of different platforms. The rapidly developing web means that marketers always have to stay up on the latest information and techniques to do their job effectively. There are 4 main tech issues that are especially important to consider.
Social media has become an integral part of our global society. However, as a small business owner or manager, figuring out how to best take advantage of this vehicle is still confusing at times. Even if you have several of your own personal social media profiles. Where do you start for business? What websites are the best ones to use?
Social Media Marketing is the bane and bliss of modern business strategy. It takes time, creativity, and dedication to build a successful social media following. What works for some may not work for others, but there are five overarching points that apply across the board.
These are the 5 pillars of Social Media marketing.
If you’re like many small business owners, you know it's time to change some of your marketing strategies, yet you don’t know where to start. Having a basic web presence is not enough. In addition, to establishing a social media presence and marketing strategy, it's also important to understand if and when video should fit into your equation. Video is an effective marketing tool businesses use every day to: